Fan Engagement through Media, Marketing, Data and Sponsorship

Mr Greg Nichols

Chairman, Racing Australia, Director, Racing Victoria (Chair)

VIDEO

 

Mr Richard Keddie

Producer, Ride Like A Girl

Ms Michelle Payne

Jockey and Trainer

Mrs Aly Vance
TV presenter, Host of CNN Winning Post

PRESENTATION - EFFECTIVE APPROACHES TO CREATING RACING CONTENT AND WAYS TO MAXIMISE AUDIENCE REACH

VIDEO

Mr Andrew Catterall
CEO, racing.com

PRESENTATION - RACING.COM’S STRATEGY AND APPROACH TO RACING CONTENT CREATIVE AND MAXIMISING AUDIENCE REACH THROUGH CONTENT AND TECHNOLOGY

VIDEO

Mr Giles Morgan
Independent Consultant; Formerly, Global head of Sponsorship for HSBC

PRESENTATION - SPORT’S COMMERCIAL REVOLUTION, A GOLDEN AGE FOR SPONSORSHIP

VIDEO

Mr Nick Goggans
CEO, PumpJack Dataworks

PRESENTATION - IMPROVING FAN ENGAGEMENT THROUGH DATA

VIDEO

Panel Discussion

VIDEO